For non-technical founders and business owners

A technical partner who takes the risk off your shoulders.

I work with founders whose digital products have been stuck in a cycle of patches and broken promises. I rebuild what's shaky, finish what's stalled, and give you a foundation you can actually grow on.

Who I Work With

A specific kind of founder.

Someone with a real product vision — a community platform, a digital service, something with actual complexity — who has been stuck for months in a cycle of patches and promises. You're not looking for a brochure site. You're trying to launch something that matters, and the tech keeps getting in the way.

If that sounds like you, we'll probably get on well. If you need a simple five-page site for a local business, I'm not your best option, and I'll tell you that honestly on the call.

The Reality

But right now, the launch keeps slipping away.

You had a clear vision when you started. Months later, you're still fixing the same kinds of problems, and the finish line keeps moving. That's not a you problem — it's a foundation problem.

01.

The Patch Loop

Every bug gets fixed, and two more appear somewhere else. You're paying for progress, but the product never feels more stable. It's not that the fixes are wrong — it's that they're being applied to something that was built shakily in the first place.

02.

The Launch That Never Comes

You've been "almost ready" for longer than you care to admit. Friends stopped asking when it's going live. Your own confidence in the product has quietly worn thin, and you're starting to wonder if it will ever actually ship.

Success Story

How DRAMSHED Finally Launched

Two founders who'd spent evenings and weekends building this for over a year. The vision was clear, but the product kept breaking in ways they couldn't predict.

DramShed landing page — whisky community homepage with hero section

DramShed Journal — blog with whisky articles, reviews and road trips

DramShed About page — founders story and whisky barrel photography

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The Situation

Turning Point

What Changed

The Result

See It Live

For You

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The Situation

They came to me with a simple list of bugs. On paper, everything looked fine, but in real life, it was fragile. One fix would break something else. After a full year of this, the founders' confidence had quietly worn away.

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What started as ‘just fix these bugs’ turned into a collaboration we're still running today.

Why Work With Me

I take the technical risk so you don't have to.

When you hire me, the decisions about what to build, how to build it, and whether it'll hold up — those are mine to get right. You don't need to learn what a server is or whether your database is properly indexed. You just need a partner who has skin in the game alongside you.

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I handle the tech. No tools to learn, no 2am panics when something breaks. You focus on your business; I keep the machine running.

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Clear, fixed pricing. No surprise bills and no endless scope creep. You know exactly what you get.

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Honest advice. I'll tell you what's actually needed — including when the answer is “less than you were quoted.”

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No lock-in. I build on standard tools with clean documentation, so you're never trapped — whether you want to update things yourself or bring in another developer.

The Process

A clear path from frustration to launch.

The Conversation

A free chat to understand your vision and see if we're a good fit. No pitch, no pressure.

Clear Diagnosis

I look at what's not working and give you an honest picture of where you actually stand — and what it'll take to move forward.

The Build

A fixed-price project with clear boundaries and a defined finish line. When it's done, it's done — and it works.

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The Partnership

Once launched, I stay on as your technical partner so you're not starting over with a new developer every time your business evolves.

Robert Chiru

Digital Partner

Most tech problems aren't actually tech problems.

Most of the time, when a founder tells me their product is broken, the real issue isn't the bug they're pointing at. It's that nobody has stopped to ask what the product is actually supposed to do, for whom, and under what conditions. The bugs are symptoms. I'm interested in the thing underneath.

That's the approach I bring to every project. I listen carefully before I suggest anything. I ask questions that might sound obvious. I'd rather spend an hour understanding your business than an hour writing code that solves the wrong problem.

I work best with people who want a real conversation about what they're building.

Common Questions

Here's what most founders ask me.

If you've been burned before, being cautious makes sense. Here are the questions I hear most — answered honestly.

Not at all. My job is to turn what you want into something that works, and explain it in language that makes sense to you. When I hand the project over, you'll be able to update the things you need to update — and anything beyond that, I'm around to help or to hand off cleanly.

I take the technical risk. I build foundations that hold, and I stand behind my work. If something does come up after launch, I'm an email away — that's what the Partnership phase is for.

Every project gets a fixed timeline during the Diagnosis phase — agreed upfront, in writing, before we start. Complexity varies, so the number varies, but you'll always know the finish line before you commit.

Many freelancers bill by the hour, which means if they make a mistake, you pay for the time they spend fixing it. I quote a fixed price for a specific deliverable — which means I'm on the hook to get it right the first time.

We'll know early. The Diagnosis phase exists partly so we can both see how we work together before committing to the Build. If after that you'd rather not continue, no hard feelings — I'd rather part ways at the start than push through a partnership that isn't working. If you want to stop mid-project, I'll hand over what I've done and we'll settle the work completed fairly.

Let's find out if I can help.

A 30-minute conversation, no pitch, no pressure. We'll talk about where you're stuck and whether I'm the right person to get you unstuck. If I'm not, I'll tell you honestly.